A Guide to Marketing Today
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Men are differentiated from others by their strengths, and one tends to grow in strength rather than in weakness. The reality is that not very many people play out their strength but are caught up in the weaknesses. This means that we spend more time in that which makes us weak then that which makes us strong. However, when one focuses on his strength, that person is more engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” In the eye of a customer, the company strength is not found when the concerns or aims of two different departments in the company are incompatible. When this happens, customers are not affected which in turn will not affect others.
There is specific tools used as a marketing tool and interaction with customers should be the key focus of your efforts. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. Today, it is no longer the voice of the manufacturers and the service providers, but rather the voice of its customers. You should therefore be fervent when customers have negative sentiments over your products or else they will look someplace else.
There are marketing efforts that do not bring big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty are to be highly regarded. You should not ignore the one time buyer for the reasons that retaining a one time buyers is far cheaper than spending a lot of resources of finding a new one.