Important Things to Know about Marketing and Consumers Behavior
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. This old dispute over “natural ability” versus “learnt ability” has never been more clearly unfolded when one starts to combine both instead of separating them. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
And this is how it works – you default thinking, feeling, and doing patterns is you natural ability, and when you spend time in your strength, it makes you do your best because it gives you energy, helps you find your flow, and gives you an advantage in the market place. Therefore what differentiates a person over the other is his strengths -since people grow more in one’s strengths than in their weakness. Many people today, however, are not making use of their strengths but most of the time they play our their weaknesses. This means that we spend more time in that which makes us weak then that which makes us strong. However, when one focuses on his strength, that person is more engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” When there are departments in a company which do not have compatible concerns, the company’s strengths are not seen by the customers. There is nothing to pass on to customers that will affect others also.
Interaction with customers is also another key focus in marketing, and specific tools are used to do that. These tools can be used to engage individual customers and it also allows them to respond immediately. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. You should not ignore the one time buyer for the reasons that retaining a one time buyers is far cheaper than spending a lot of resources of finding a new one.